Prolectio

Five pillars

• P-0175

  AI Agent Interaction and Commerce

  AI agents can find your email, booking call, location and refund terms, but they can't find opening hours, reviews or how long you've been in business. Your business markup is also incomplete, and on some pages it is missing entirely. The most valuable next step is to add complete schema.org markup to every key page, including hours, contact details and social profiles, and to state your hours on the site.

• P-0250

  Growth, SEO and AEO

  This is your weakest area: none of the 18 customer questions we tested led an AI assistant to name Prolectio, even though AEO is a service you sell. The site has little answer-ready content beyond collapsed FAQs, no real case studies, and inconsistent brand, operator and service-area details. The most valuable next step is to publish clear, crawlable answer pages and at least one real client result, with your brand, service area and years in business stated the same way everywhere.

• P-0359

  Custom AI Systems

  You sell custom chatbots and AI follow-up, but your own site uses neither. Visitors with pricing or refund questions have to read the FAQs or send an email, and free-audit leads get no visible follow-up. The most valuable next step is to add your own chat assistant trained on your pricing, refund terms and services, which also shows prospects what you can build for them.

• P-0477

  UI and Frontend Design

  The design is solid overall, but oversized hero padding pushes prices and the booking submit button below the fold. Some desktop layouts leave large empty areas, and important terms are set in tiny, low-contrast text. The most valuable next step is to cut the hero padding on /book, /pricing and /about so prices and primary actions show when the page loads, then add a favicon.

• P-0582

  UX, Functionality and Performance

  The site works reliably, but some messages undermine trust. The free booking page mentions card checkout, the headline is abstract, and pricing tiers conflict, with a paid audit shown next to a free roadmap. The most valuable next step is to remove the payment language from /book and rewrite the homepage headline as a plain statement of what you offer, then clarify how the paid deep audit differs from the free plan.

Your fix plan

The changes that matter most, most severe first. Quick fixes come first within each level.

1. 01criticalP-02Medium

   Not cited by AI assistants for any customer question

   0% of tested customer questions named Prolectio, even though AEO is a core service you sell. The site has little answer-ready content outside the collapsed homepage FAQs. For example, there is nothing that explains what agentic commerce means for a small business, and no clear 'how much does a website redesign cost' answer page.

   Fix: Publish standalone answer pages or guides for your key questions, such as redesign cost, ACP vs UCP vs MCP, and what an AI-readiness audit checks. Add FAQPage schema. Then track AI citations monthly.

   AI review

2. 02criticalP-02Project

   AI assistants don't recommend you for 18 of 18 customer questions

   You were never named for questions about finding a business like yours, best-of and comparisons, prices and costs, a specific problem or need. Examples: "Where can I get a free audit of my small business website?"; "Which agencies help businesses show up in ChatGPT and Perplexity answers?"; "Who can redesign my outdated small business website affordably?"; "Is there a company that makes websites ready for AI shopping agents and agentic checkout?". Named instead: Semrush, Shopify, Ahrefs, Siege Media.

   Fix: Publish answer-ready pages for these questions (service + location pages with prices, FAQs with schema), keep your name, address and phone identical everywhere, and earn reviews and mentions on the sites these answers cite.

   Live probe

3. 03majorP-05Quick fix

   Free booking page talks about card payment

   /book is labelled 'FREE · 30 MINUTES', but the panel under the form opens with 'Secure checkout by Stripe… card number' and mentions a $139.99 credit. This raises the fear of being charged right at the submit button.

   Fix: On /book, replace those bullets with call-specific reassurance: 'No card needed', a calendar invite and Meet link by email, 'Reschedule anytime'. Keep the Stripe and credit copy on the paid pages.

   AI review

4. 04majorP-04Quick fix

   Oversized hero padding pushes key content below the fold on /book, /pricing and /about

   On /book, about 130px of empty space on desktop (about 100px on mobile) leaves the submit button never visible on arrival. On /pricing, about 200px of padding plus a 7-line mobile paragraph mean the tier cards and prices barely show, and the desktop right half is blank. On /about, large empty bands on mobile leave the first screen with no action.

   Fix: Cut top padding to about 48px on desktop and 24px on mobile. Shorten the /pricing intro to one line, for example 'Free audit → $139.99 deep audit → fixed-fee redesign from $750', so the cards sit above the fold. Use the freed space on /about for the founder photo or a CTA.

   AI review

5. 05majorP-02Quick fix

   Entity details are inconsistent and incomplete

   The brand Prolectio, the operator SparkForge-Labs LLC, and the founder appear in different places. The site lists no stated service area, no hours, and no years in business. Agents could not find official hours and had to infer the service area.

   Fix: Add Organization and ProfessionalService schema covering the legal name, founder, address, areaServed (for example US or remote), contactPoint, email and availability hours. Use the same wording on the About, Terms and footer pages.

   AI review

6. 06majorP-03Quick fix

   Opportunity: Put your own AI chat assistant on the site

   Prolectio sells custom chatbots trained on business data, but its own site has no chat. Visitors comparing the $139.99 deep audit, the $750 and $1,300 redesigns, refund terms or ACP/MCP readiness must read the FAQs, email, or book a call in UTC slots. A live assistant trained on the pricing, Terms and FAQ content would answer those questions at any hour. It would also serve as a working demo of the product you sell. Failed check: 'No chat — after-hours visitors with a question have to call or leave.' Pillar P-03 promotes 'Chat assistants trained on your company's own data.' There is no phone line, and contact is by email, with replies within one business day, or the booking form.

   Fix: Add put your own ai chat assistant on the site. Prolectio can scope and build it after the audit.

   AI review

7. 07majorP-01Quick fix

   Your business details are incomplete for AI agents

   Your ProfessionalService markup is missing: telephone, opening hours, social profiles (sameAs).

   Fix: Add the missing fields to your business's schema.org markup so assistants can give customers your address, phone and hours without guessing.

   Automated check

8. 08majorP-05Medium

   Homepage headline is abstract and the hero visual buries it

   The H1 'Prolectio, Deep Analysis, Revitalization from the Core' leads with the brand name and abstract nouns. The plain offer ('Website audits, redesigns and custom AI that get your business found…') sits in the smaller subhead. On desktop the letter-sphere fills the centre of the fold, its glyphs run behind the headline and subhead, and the headline starts around y=530. A second tagline ('Design that stops the scroll…') sits bottom-right and repeats the subhead, so the eye jumps between three areas. On mobile the sphere takes the whole first screen and the headline appears about 60% of the way down.

   Fix: Rewrite the H1 as the offer, for example 'Website audits and redesigns that get you found by Google and AI assistants'. Merge the right-hand tagline into the subhead and group the headline, subhead and CTAs in one column, vertically centred. Shift or shrink the sphere so it never sits behind text, and cap it at about 35–40% of the mobile viewport so the headline and 'Run free audit' are visible on arrival.

   AI review

9. 09majorP-05Medium

   No real proof or human face anywhere on the site

   The homepage has no client logos, testimonials or results near 'Run free audit' and 'Book a call', and the before/after showcase is labelled 'a sample European performance shop'. /about names Conrad Steinmeyer as sole founder but has no photo, background, LinkedIn, past work or imagery, so it reads like a legal notice. /book shows no host, quote or rating next to a sales-call form. There is no phone number on any page.

   Fix: Add a trust strip under the homepage CTAs with 3–5 logos or a testimonial plus a measurable result, and use a real case study or clearly mark the sample as illustrative. On /about, add a founder portrait with a 2–3 line background, a LinkedIn link and one concrete result. On /book, add a host card (photo, name, role) and one client quote near the submit button.

   AI review

10. 10majorP-05Medium

    Pricing tiers send mixed signals

    A $139.99 deep audit sits beside a free 'Optimization & Redesign Plan' that includes a full-site roadmap, so visitors can't tell why they would pay. The hero says redesigns are 'quoted after your deep audit', yet the builder lists fixed $750 and $1,300 prices. Visually the cards share one surface, and only the free call card has the solid orange button. The paid card is busier, with an inline URL form, and its CTA sits higher than the others.

    Fix: Add a who-it's-for line to each card, for example 'Deep audit: 25-page report you keep, credited to your build' versus 'Call: 30-min overview, not a report'. Reword the hero so only Custom is quoted. Mark the primary tier with an accent border, a tag and the solid orange button, and replace the inline form with a single 'Get deep audit' button. Bottom-align all three CTAs.

    AI review

11. 11majorP-04Medium

    Lopsided desktop layouts leave large dead areas

    On /about, copy is capped at about 640px, so nothing appears from x≈800 to 1286 across the whole page. On /book, the 'Pick a time' card ends around y=820 while 'Your details' runs to about y=1215, leaving roughly 400px of empty space.

    Fix: On /about, use a two-column layout with headings on the left and copy on the right, or fill the right column with the portrait and key facts. On /book, make the left card sticky, or fill it with a 'What happens on the call' list and a selected-slot summary.

    AI review

12. 12majorP-02Medium

    No real proof or case studies

    The only before-and-after showcase is a fictional sample business. Search engines and AI answers have no real results, client names or testimonials to cite when judging whether to recommend Prolectio.

    Fix: Publish 2–3 real case studies with client permission, including before and after audit scores. Add Review or Testimonial content once you have it.

    AI review

13. 13majorP-03Medium

    Opportunity: Automated follow-up for free-audit leads

    The free audit is the main entry point and can capture an email address. The site shows no follow-up sequence that turns audit results into deep-audit purchases or booked calls. An agentic follow-up system could send tailored next steps based on each site's lowest-scoring checks. Prolectio already sells this kind of system, so it would also show the offer working in practice. The audit form has an optional email field, and users agree to 'occasional emails about deep audits.' The funnel runs Free → $139.99 deep audit → redesign from $750. Pillar P-03 lists 'Agentic lead generation and outreach.'

    Fix: Add automated follow-up for free-audit leads. Prolectio can scope and build it after the audit.

    AI review

14. 14majorP-03Medium

    Instant answers (chat assistant)

    No chat — after-hours visitors with a question have to call or leave.

    Fix: Add an AI chat assistant trained on your services, prices and hours — it answers visitors instantly and captures leads after hours.

    Automated check

15. 15majorP-02Medium

    Meta description

    173 characters — will be truncated.

    Fix: Add a 120–160 character description that sells the click: what you do, where, and why you.

    Automated check

P-01 · AI agents and commerce

P-02 · Found by search and AI

• criticalP-02Medium

  Not cited by AI assistants for any customer question

  0% of tested customer questions named Prolectio, even though AEO is a core service you sell. The site has little answer-ready content outside the collapsed homepage FAQs. For example, there is nothing that explains what agentic commerce means for a small business, and no clear 'how much does a website redesign cost' answer page.

  Fix: Publish standalone answer pages or guides for your key questions, such as redesign cost, ACP vs UCP vs MCP, and what an AI-readiness audit checks. Add FAQPage schema. Then track AI citations monthly.

  AI review

• criticalP-02Project

  AI assistants don't recommend you for 18 of 18 customer questions

  You were never named for questions about finding a business like yours, best-of and comparisons, prices and costs, a specific problem or need. Examples: "Where can I get a free audit of my small business website?"; "Which agencies help businesses show up in ChatGPT and Perplexity answers?"; "Who can redesign my outdated small business website affordably?"; "Is there a company that makes websites ready for AI shopping agents and agentic checkout?". Named instead: Semrush, Shopify, Ahrefs, Siege Media.

  Fix: Publish answer-ready pages for these questions (service + location pages with prices, FAQs with schema), keep your name, address and phone identical everywhere, and earn reviews and mentions on the sites these answers cite.

  Live probe

• majorP-02Quick fix

  Entity details are inconsistent and incomplete

  The brand Prolectio, the operator SparkForge-Labs LLC, and the founder appear in different places. The site lists no stated service area, no hours, and no years in business. Agents could not find official hours and had to infer the service area.

  Fix: Add Organization and ProfessionalService schema covering the legal name, founder, address, areaServed (for example US or remote), contactPoint, email and availability hours. Use the same wording on the About, Terms and footer pages.

  AI review

• majorP-02Medium

  No real proof or case studies

  The only before-and-after showcase is a fictional sample business. Search engines and AI answers have no real results, client names or testimonials to cite when judging whether to recommend Prolectio.

  Fix: Publish 2–3 real case studies with client permission, including before and after audit scores. Add Review or Testimonial content once you have it.

  AI review

• majorP-02Medium

  Meta description

  173 characters — will be truncated.

  Fix: Add a 120–160 character description that sells the click: what you do, where, and why you.

  Automated check

• minorP-02Quick fix

  Mixed messaging on redesign pricing

  The homepage says redesigns start at $750, and the pricing page lists Starter at $750 and Growth at $1,300. The same pricing page also says 'Full redesigns and custom AI are quoted after your deep audit.' This could confuse visitors and AI agents summarising your prices.

  Fix: Clarify which tiers have fixed prices and which need a custom quote. Mark up each tier with Offer schema.

  AI review

P-03 · Your AI opportunity map

• high impactQuick fix

  Put your own AI chat assistant on the site

  Prolectio sells custom chatbots trained on business data, but its own site has no chat. Visitors comparing the $139.99 deep audit, the $750 and $1,300 redesigns, refund terms or ACP/MCP readiness must read the FAQs, email, or book a call in UTC slots. A live assistant trained on the pricing, Terms and FAQ content would answer those questions at any hour. It would also serve as a working demo of the product you sell.

  Evidence: Failed check: 'No chat — after-hours visitors with a question have to call or leave.' Pillar P-03 promotes 'Chat assistants trained on your company's own data.' There is no phone line, and contact is by email, with replies within one business day, or the booking form.

• high impactMedium

  Automated follow-up for free-audit leads

  The free audit is the main entry point and can capture an email address. The site shows no follow-up sequence that turns audit results into deep-audit purchases or booked calls. An agentic follow-up system could send tailored next steps based on each site's lowest-scoring checks. Prolectio already sells this kind of system, so it would also show the offer working in practice.

  Evidence: The audit form has an optional email field, and users agree to 'occasional emails about deep audits.' The funnel runs Free → $139.99 deep audit → redesign from $750. Pillar P-03 lists 'Agentic lead generation and outreach.'

• high impactMedium

  Collect reviews and testimonials after each audit or project

  Trust is the weakest part of the buying decision. The only before-and-after example is a fictional business, and the agent runs found no reviews, ratings or testimonials. Automatically asking for feedback after a deep audit is delivered or a redesign is approved would build up real social proof. Monitoring that feedback would also show which offers work best.

  Evidence: Agent task: 'there are no customer reviews, ratings or testimonials, and nothing says how long the business has run.' The site states 'Ashford Motorwerks is a made-up sample business.' The business is run solo by its founder.

• medium impactMedium

  Make the audits and deposits agent-purchasable

  Prolectio sells ACP, UCP and MCP readiness, and AI agents could already find its prices and booking form. Adding structured offer data and an agent-ready checkout for the $139.99 deep audit and the redesign deposits would let assistants complete a purchase. It would also give you a live reference implementation to point clients to.

  Evidence: Agent runs extracted all prices and reached /book and a Stripe deposit link. Pillar P-01 offers 'Agent-ready checkout and booking' and 'MCP endpoints for your services.' AI assistant visibility is 0%.

P-04 / P-05 · Design, usability and performance

• Homepage · desktop
• Homepage · mobile
• /book · desktop
• /book · mobile
• /pricing · desktop
• /pricing · mobile
• /about · desktop
• /about · mobile

• majorP-04Quick fix

  Oversized hero padding pushes key content below the fold on /book, /pricing and /about

  On /book, about 130px of empty space on desktop (about 100px on mobile) leaves the submit button never visible on arrival. On /pricing, about 200px of padding plus a 7-line mobile paragraph mean the tier cards and prices barely show, and the desktop right half is blank. On /about, large empty bands on mobile leave the first screen with no action.

  Fix: Cut top padding to about 48px on desktop and 24px on mobile. Shorten the /pricing intro to one line, for example 'Free audit → $139.99 deep audit → fixed-fee redesign from $750', so the cards sit above the fold. Use the freed space on /about for the founder photo or a CTA.

  AI review

• majorP-04Medium

  Lopsided desktop layouts leave large dead areas

  On /about, copy is capped at about 640px, so nothing appears from x≈800 to 1286 across the whole page. On /book, the 'Pick a time' card ends around y=820 while 'Your details' runs to about y=1215, leaving roughly 400px of empty space.

  Fix: On /about, use a two-column layout with headings on the left and copy on the right, or fill the right column with the portrait and key facts. On /book, make the left card sticky, or fill it with a 'What happens on the call' list and a selected-slot summary.

  AI review

• minorP-04Quick fix

  Tiny, low-contrast monospace text hides decision-critical information

  About 5% of mobile text and 7% of desktop text measures under 12px. This includes the homepage form helper text ('40+ checks', 'Deep audit $139.99, credited to your build'), the consent text, the /pricing deposit terms and '(optional · 2+ = 10% off)' labels, the trust-grid body text, and the /book time-zone note. Mid-grey on navy is borderline legible.

  Fix: Set terms and helper text in the body sans at 13–14px or larger, and brighten secondary text to at least #B8C2D0–#C5CDD9. Keep monospace only for short labels.

  AI review

• minorP-04Quick fix

  Header CTA outshines the page's real primary action

  The orange 'Run free audit' button appears three times on the homepage desktop screen (nav, hero, form). On /book it is the most prominent element, while the submit button 'Pick a time to continue' is navy on navy. On mobile /about, the header CTA crowds the logo and hamburger, making the header about 75px tall.

  Fix: On /book, switch the header CTA to an outline style and give the submit button brand orange: reduced opacity while disabled, full colour once a slot is picked. On mobile, shorten the header button to 'Free audit' with smaller padding.

  AI review

• minorP-04Quick fix

  Brand icon (favicon)

  No favicon declared.

  Fix: Add a favicon so your logo shows in browser tabs and bookmarks.

  Automated check

• minorP-04Medium

  Running price disappears on mobile /pricing

  The 'Your plan' total and deposit CTA stack below 3 packages, 4 add-ons and the URL field. Visitors toggle options without seeing the price or the 10% discount.

  Fix: Add a sticky bottom bar on mobile showing the total, any discount applied and the deposit button, expanding to the full summary on tap.

  AI review

• majorP-05Quick fix

  Free booking page talks about card payment

  /book is labelled 'FREE · 30 MINUTES', but the panel under the form opens with 'Secure checkout by Stripe… card number' and mentions a $139.99 credit. This raises the fear of being charged right at the submit button.

  Fix: On /book, replace those bullets with call-specific reassurance: 'No card needed', a calendar invite and Meet link by email, 'Reschedule anytime'. Keep the Stripe and credit copy on the paid pages.

  AI review

• majorP-05Medium

  Homepage headline is abstract and the hero visual buries it

  The H1 'Prolectio, Deep Analysis, Revitalization from the Core' leads with the brand name and abstract nouns. The plain offer ('Website audits, redesigns and custom AI that get your business found…') sits in the smaller subhead. On desktop the letter-sphere fills the centre of the fold, its glyphs run behind the headline and subhead, and the headline starts around y=530. A second tagline ('Design that stops the scroll…') sits bottom-right and repeats the subhead, so the eye jumps between three areas. On mobile the sphere takes the whole first screen and the headline appears about 60% of the way down.

  Fix: Rewrite the H1 as the offer, for example 'Website audits and redesigns that get you found by Google and AI assistants'. Merge the right-hand tagline into the subhead and group the headline, subhead and CTAs in one column, vertically centred. Shift or shrink the sphere so it never sits behind text, and cap it at about 35–40% of the mobile viewport so the headline and 'Run free audit' are visible on arrival.

  AI review

• majorP-05Medium

  No real proof or human face anywhere on the site

  The homepage has no client logos, testimonials or results near 'Run free audit' and 'Book a call', and the before/after showcase is labelled 'a sample European performance shop'. /about names Conrad Steinmeyer as sole founder but has no photo, background, LinkedIn, past work or imagery, so it reads like a legal notice. /book shows no host, quote or rating next to a sales-call form. There is no phone number on any page.

  Fix: Add a trust strip under the homepage CTAs with 3–5 logos or a testimonial plus a measurable result, and use a real case study or clearly mark the sample as illustrative. On /about, add a founder portrait with a 2–3 line background, a LinkedIn link and one concrete result. On /book, add a host card (photo, name, role) and one client quote near the submit button.

  AI review

• majorP-05Medium

  Pricing tiers send mixed signals

  A $139.99 deep audit sits beside a free 'Optimization & Redesign Plan' that includes a full-site roadmap, so visitors can't tell why they would pay. The hero says redesigns are 'quoted after your deep audit', yet the builder lists fixed $750 and $1,300 prices. Visually the cards share one surface, and only the free call card has the solid orange button. The paid card is busier, with an inline URL form, and its CTA sits higher than the others.

  Fix: Add a who-it's-for line to each card, for example 'Deep audit: 25-page report you keep, credited to your build' versus 'Call: 30-min overview, not a report'. Reword the hero so only Custom is quoted. Mark the primary tier with an accent border, a tag and the solid orange button, and replace the inline form with a single 'Get deep audit' button. Bottom-align all three CTAs.

  AI review

• majorP-05Medium

  Tap-to-call phone number

  No phone number found on the homepage.

  Fix: Show your phone number in the header as a tap-to-call link.

  Automated check

• minorP-05Quick fix

  Jargon-heavy service descriptions on the homepage and /about

  The homepage pillars accordion opens by default on 'AI Agent Interaction and Commerce', with tags like 'ACP · UCP · MCP', and those tags are clipped by the row divider. On /about, a nine-line mobile paragraph lists all five pillars and leaves terms like AEO unexplained.

  Fix: Open the Growth/SEO pillar by default and lead each pillar with a plain-language benefit, for example 'Let ChatGPT book or buy from you'. Turn the /about pillars into a bulleted list with short glosses. Fix the accordion's panel height so the tags sit fully inside.

  AI review

• minorP-05Quick fix

  Weak paths to action and contact mid-page

  /about runs about three mobile screens of text before its first CTA. It mentions the free and deep audits without linking them, and contact@prolectio.com is unstyled, even though email is the only human contact. /pricing has no quick question channel for buyers weighing $750 or more.

  Fix: Link the audit mentions on /about and add a 'See a sample report' CTA after 'What we do' or 'How it's run'. Make the email a styled mailto button with the reply time, and add a 'Questions? Email us' link next to the /pricing plan summary and checkout.

  AI review

• minorP-05Quick fix

  Visitor analytics

  No analytics detected — you can't measure what's working.

  Fix: Install analytics so you know where customers come from and what they do.

  Automated check