How we use AI
AI does the legwork. A person signs off.
Prolectio is built around AI, and we think you should know exactly where it's used, what it costs us at most, and what a human checks. We use Anthropic's Claude models for every AI feature.
Where AI is used
| What it does | Model | Human check | Hard cost cap |
|---|---|---|---|
| Deep audit: AI agents complete real customer tasks on your site (desktop and phone), ask AI assistants about your business, and review every page's design | Claude Opus 5.5 | Delivered automatically; the founder is notified of every audit and follows up on anything that fails or looks wrong | $10 per audit |
| Redesign concepts: a working homepage mockup built from your own site's content, then critiqued from real screenshots and revised | Claude Opus 5.5 | Every concept is reviewed before anyone outside Prolectio sees it | $3 per concept |
| Site assistant on prolectio.com: answers questions, runs free audits, explains reports, books calls, prepares checkout links and shows order status after an emailed code | Claude Haiku 5.5 | It can't refund, discount or change orders; anything it can't do goes to the founder by email. Payment only happens on Stripe checkout | No hard cap: per-visitor message limits and a daily spend alert to the founder |
| Website chat (the AI Chatbot, retired for new orders; existing subscribers keep it): answers visitors' questions using only your site's pages, and captures leads | Claude Haiku 5.5 | Answers only from your own pages; every lead goes to you | $10 per client per month |
| Lead generation, now part of the Lead-to-Customer Agent: scores new enquiries, writes an instant personal reply, drafts researched outreach | Claude Haiku 5.5 | Outreach is drafted for you to send; we never send it | $3 per client per month |
| Review Monitoring add-on: drafts replies to new Google reviews and writes the monthly summary | Claude Haiku 5.5 | You post replies yourself | $2 per client per month |
| SEO Monitoring report and Stock Tracking weekly summary: plain-English explanations of numbers we calculate | Claude Haiku 5.5 | Numbers are computed, not written by the model | $3 per report · $1 per store per month |
The free audit uses no AI at all: it runs 40+ fixed checks against your homepage.
Our rules
- Real facts only. Our models are instructed never to invent reviews, awards, numbers, prices or people. Concepts and replies are built from your own published content; where something is missing, we ask you rather than guess.
- Nothing goes out without approval. AI drafts; a person approves anything sent to your customers or published on your site.
- Your content is data, not instructions. Text from websites, reviews and enquiries is passed to the model as untrusted data, so instructions hidden in it are ignored.
- Every client feature has a spending cap in code, so costs can't run away, and there are no surprise charges to you: add-ons are flat monthly prices. Our own site assistant is bounded by per-visitor limits instead, with a daily spend alert.
- Honest when asked. If you or your customers ask whether something was written with AI, we say so.
Your data
- We send the model only what a task needs: public page content for audits and concepts, and the specific message, review or enquiry for add-ons.
- Under Anthropic's commercial terms, data sent through its API is not used to train its models.
- Data handling, encryption and retention are covered on our Security page and in our Privacy Policy.
How Prolectio itself is built
Prolectio is built by its founder directing AI coding agents (Claude Code) under human review: every change goes through automated tests and a reviewed pull request before it ships. The same kind of AI agents your customers now use to find businesses are tested against our own work every day.